APA Style

Morgan, Adam. (1999). Eating the Big Fish : How 'Challenger Brands' Can Compete Against Brand Leaders . New York, United States Langua: John Wiley and Sons Ltd.

Chicago Style

Morgan, Adam. Eating the Big Fish : How 'Challenger Brands' Can Compete Against Brand Leaders. New York, United States Langua: John Wiley and Sons Ltd, 1999. Text.

MLA Style

Morgan, Adam. Eating the Big Fish : How 'Challenger Brands' Can Compete Against Brand Leaders. New York, United States Langua: John Wiley and Sons Ltd, 1999. Text.

Turabian Style

Morgan, Adam. Eating the Big Fish : How 'Challenger Brands' Can Compete Against Brand Leaders. New York, United States Langua: John Wiley and Sons Ltd, 1999. Print.