Eating the Big Fish : How 'Challenger Brands' Can Compete Against Brand Leaders
"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the big…
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- 9780471242093
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- 650 MOR e
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