Text

The Mind of the Customer

---

Reinvent the Sales Process in Your Own Organization

"Today's sales professionals have to find a way to contribute to their customers' ability to satisfy their own customers and achieve their critical business goals." --Dale Hayes, Vice President of Sales, UPS "The old world of buying them a scotch and having a great dinner is not enough.... The speed of change, the availability of information to your customers, and aggressive global competition has produced a new playing field." --Rick Cheatham, Sales Director, Information Processing & Systems Division, Avery Dennison

Let the world's best sales forces show you a new way of selling that redefines success. Today's competitive edge belongs to the salespeople who deeply understand their customers' businesses and who accelerate the rate at which their customers realize tangible business results.

The Mind of the Customer explores the ways leading companies like UPS, Toyota, Nokia, and others achieve exceptional performance. The book builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan to:



Improve profitabilityRaise productivityIncrease customer satisfaction
Rich graphical models illustrate key concepts, while contributions from industry leaders provide eye-opening perspectives on how sales in changing--and how you can create competitive advantage amidst that change.

---

Availability

RCS000727

658.81 HOD t

My Library

Available

Detail Information

Series Title

-

Call Number

658.81 HOD t

Publisher

New York, NY, United States : McGraw-Hill Education - Europe., 2006

Collation

-

Language

English

ISBN/ISSN

9780071470278

Classification

658.81

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Success in business
Selling

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment