Eating the Big Fish : How 'Challenger Brands' Can Compete Against Brand Leaders

"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the big…

The Social Organism : A Radical Understanding of Social Media to Transform Yo…

A must-read for business leaders and anyone who wants to understand all the implications of a social world. -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech…

The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and R…

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must…

How to be a Productivity Ninja : Worry Less, Achieve More and Love What You Do

In the age of information overload, traditional time management techniques simply don't cut it when it comes to overflowing inboxes, ever-expanding to-do lists and endless, pointless meetings. Than…

The Art of the Good Life : Clear Thinking for Business and a Better Life

Edition

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ISBN/ISSN

9781473667488

Collation

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Series Title

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Call Number

650 DOB

Are You Smart Enough to Work at Google? : Trick Questions, Zen-like Riddles, …

You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you ne…

Anatomy for Artists: Drawing Form & Pose : The ultimate guide to drawing anat…

Learn how to confidently draw the human form from head to toe with this comprehensive, richly illustrated guide. Expert drawing instructor and storyboard artist Tom Fox knows exactly how to ca…

Speakers Sourcebook II

This is a reference for anyone preparing to speak in public. It provides all the necessary ingredients to put together a great speech for any occasion.

The Marketing Gurus : Lessons from the Best Marketing Books of All Time

This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop refe…

The Body book: it's good thing!

Describes the changes a pre-teen girl's body undergoes at puberty, covering such topics as menstruation, diet, exercise, body image, and eating disorders, and providing advice from a Christian pe…